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Let’s turn your ideas into reality! Get in touch to discuss how we can bring your project to life.
JV
BiteRush
BiteRush
BiteRush
Your favorite bites, delivered fast
Your favorite bites, delivered fast
Your favorite bites, delivered fast
My Role
My Role
My Role
UX/UI design
UX/UI design
UX/UI design
Duration
Duration
Duration
3 months
3 months
3 months
Skills
Skills
Skills
User Research & Analysis
Wireframing & Prototyping
Visual Design
Usability Testing
User Research & Analysis
Wireframing & Prototyping
Visual Design
Usability Testing
User Research & Analysis
Wireframing & Prototyping
Visual Design
Usability Testing
About BiteRush
BiteRush is a food delivery app designed for speed and convenience. It connects users with a wide range of restaurants, ensuring quick and fresh meal deliveries. BiteRush is setting a new benchmark in the food delivery industry by prioritizing speed, efficiency, and user satisfaction.
About BiteRush
BiteRush is a food delivery app designed for speed and convenience. It connects users with a wide range of restaurants, ensuring quick and fresh meal deliveries. BiteRush is setting a new benchmark in the food delivery industry by prioritizing speed, efficiency, and user satisfaction.
About BiteRush
BiteRush is a food delivery app designed for speed and convenience. It connects users with a wide range of restaurants, ensuring quick and fresh meal deliveries. BiteRush is setting a new benchmark in the food delivery industry by prioritizing speed, efficiency, and user satisfaction.
Problem
The food delivery industry is highly competitive, with customers demanding faster delivery times, a seamless ordering experience, and a diverse restaurant selection. Many existing platforms struggle with delayed deliveries, high service fees, and limited customer engagement.
Problem
The food delivery industry is highly competitive, with customers demanding faster delivery times, a seamless ordering experience, and a diverse restaurant selection. Many existing platforms struggle with delayed deliveries, high service fees, and limited customer engagement.
Problem
The food delivery industry is highly competitive, with customers demanding faster delivery times, a seamless ordering experience, and a diverse restaurant selection. Many existing platforms struggle with delayed deliveries, high service fees, and limited customer engagement.
Solution
BiteRush was created to solve the common challenges in food delivery, focusing on speed, reliability, and user experience. Many existing platforms struggle with long delivery times, high service fees, and inconsistent customer support. BiteRush aims to fill this gap by providing a fast, seamless, and customer-first food delivery service.
Solution
BiteRush was created to solve the common challenges in food delivery, focusing on speed, reliability, and user experience. Many existing platforms struggle with long delivery times, high service fees, and inconsistent customer support. BiteRush aims to fill this gap by providing a fast, seamless, and customer-first food delivery service.
Solution
BiteRush was created to solve the common challenges in food delivery, focusing on speed, reliability, and user experience. Many existing platforms struggle with long delivery times, high service fees, and inconsistent customer support. BiteRush aims to fill this gap by providing a fast, seamless, and customer-first food delivery service.
Design thinking process
Design thinking process
Design thinking process
The design thinking process for BiteRush followed a human-centered and structured approach, defining the users issues, generating creative ideas, wireframing and prototyping, conducting usability test.
The design thinking process for BiteRush followed a human-centered and structured approach, defining the users issues, generating creative ideas, wireframing and prototyping, conducting usability test.
The design thinking process for BiteRush followed a human-centered and structured approach, defining the users issues, generating creative ideas, wireframing and prototyping, conducting usability test.
Empathize
Empathize
Empathize
Define
Define
Define
Ideate
Ideate
Ideate
Prototype
Prototype
Prototype
Test
Test
Test
Empathize
Empathize
Empathize
The users
The users
The users
User research
User
research
User research
Persona
Persona
Persona
User Journey Map
User Journey
Map
User Journey Map
The users
BiteRush targets all all kinds of users, making food delivery fast, convenient, and reliable for everyone. The users can be a busy professional needing a quick lunch, a stay-at-home parent ordering for the family, a freelancer working late, or a nightlife enthusiast craving post-party snacks, college and high school students looking for budget-friendly meals and families who need easy group ordering. BiteRush ensures a consistent experience for every lifestyle.
The users
BiteRush targets all all kinds of users, making food delivery fast, convenient, and reliable for everyone. The users can be a busy professional needing a quick lunch, a stay-at-home parent ordering for the family, a freelancer working late, or a nightlife enthusiast craving post-party snacks, college and high school students looking for budget-friendly meals and families who need easy group ordering. BiteRush ensures a consistent experience for every lifestyle.
User research
User research
User research
We conducted research by interviewing 12 individuals about their eating and lifestyle habits, with experience using food delivery apps. The central focus of the research was to understand users' needs and pain points when using these apps.
We conducted research by interviewing 12 individuals about their eating and lifestyle habits, with experience using food delivery apps. The central focus of the research was to understand users' needs and pain points when using these apps.
We conducted research by interviewing 12 individuals about their eating and lifestyle habits, with experience using food delivery apps. The central focus of the research was to understand users' needs and pain points when using these apps.
What are the reasons for using different delivery apps?
How often do you order the food?
How often do you order the food?
Do you have food ordering/delivery apps?
Do you have food ordering/delivery apps?
How often do you use food delivery apps?
How often do you use food delivery apps?
How often do you use food delivery apps?
What are the reasons for using different delivery apps?
What are the reasons for using different delivery apps?
How many food delivery apps do you have in your phone?
How many food delivery apps do you have in your phone?
Do you have food ordering/delivery apps?
How many food delivery apps do you have in your phone?
How often do you order the food?
User research results
User research results
User research results
How often do you order the food?
How often do you order the food?
Statistics
Statistics
1 time
per week
1 time
per week
2-3 times
per week
2-3 times
per week
5-6 times
per week
5-6 times
per week
Every
day
Every
day
0
users
0
users
50%
of users
50%
of users
100%
of users
100%
of users
0
users
50%
of users
100%
of users
Food
type
Food
type
Cuisine
Cuisine
Restaurants
Restaurants
0
users
50%
of users
100%
of users
Do you search for restaurants, types of cuisine or food type?
Do you search for restaurants, types of cuisine or food type?
Statistics
Statistics
0
users
0
users
50%
of users
50%
of users
100%
of users
100%
of users
1 time
per week
1 time
per week
2-3 times
per week
2-3 times
per week
5-6 times
per week
5-6 times
per week
Every
day
Every
day
How often do you use food delivery apps?
How often do you use food delivery apps?
Statistics
Statistics
Pain point
Pain point
Pain point
Time
Time
Time
Many people struggle to find time to plan or cook meals due to their busy schedules. The hardest time for food preparation is during the workweek.
Many people struggle to find time to plan or cook meals due to their busy schedules. The hardest time for food preparation is during the workweek.
Many people struggle to find time to plan or cook meals due to their busy schedules. The hardest time for food preparation is during the workweek.
Address issues
Address issues
Address issues
Navigating to the correct address is one of the biggest reasons for switching between different apps. Current navigation options often lack the ability to choose an accurate address and pinpoint a location precisely.
Navigating to the correct address is one of the biggest reasons for switching between different apps. Current navigation options often lack the ability to choose an accurate address and pinpoint a location precisely.
Navigating to the correct address is one of the biggest reasons for switching between different apps. Current navigation options often lack the ability to choose an accurate address and pinpoint a location precisely.
Food/cuisine/restaurant
selection
Food/cuisine/restaurant
selection
Food/cuisine/restaurant
selection
The users faced issues with many delivery apps lacking diverse food search options, as they primarily focused on restaurant searches rather than cuisine types or vice versa.
The users faced issues with many delivery apps lacking diverse food search options, as they primarily focused on restaurant searches rather than cuisine types or vice versa.
The users faced issues with many delivery apps lacking diverse food search options, as they primarily focused on restaurant searches rather than cuisine types or vice versa.
Easy to use
Easy to use
Easy to use
Many users find food delivery apps difficult to navigate, particularly those with limited digital skills, as the ordering process can be complicated for them.
Many users find food delivery apps difficult to navigate, particularly those with limited digital skills, as the ordering process can be complicated for them.
Many users find food delivery apps difficult to navigate, particularly those with limited digital skills, as the ordering process can be complicated for them.
User Persona
User Persona
User Persona
Define
Define
Define
Problem Statement
Problem Statement
Competitor Analysis
Competitor Analysis
Problem statement
The food delivery industry faces significant challenges related to inefficient address navigation, slow delivery times, complex app interfaces, not valid promotions and unreliable order tracking. Users often experience delays, inaccurate location detection, and difficulty tracking their orders in real-time. Many existing platforms lack optimized logistics and seamless navigation, leading to frustration and decreased user satisfaction. BiteRush was developed to solve these issues by providing precise address recognition, ultra-fast delivery, an intuitive app interface, and real-time order tracking, ensuring a smooth and efficient food delivery experience for all.
Problem statement
The food delivery industry faces significant challenges related to inefficient address navigation, slow delivery times, complex app interfaces, not valid promotions and unreliable order tracking. Users often experience delays, inaccurate location detection, and difficulty tracking their orders in real-time. Many existing platforms lack optimized logistics and seamless navigation, leading to frustration and decreased user satisfaction. BiteRush was developed to solve these issues by providing precise address recognition, ultra-fast delivery, an intuitive app interface, and real-time order tracking, ensuring a smooth and efficient food delivery experience for all.
Problem statement
The food delivery industry faces significant challenges related to inefficient address navigation, slow delivery times, complex app interfaces, not valid promotions and unreliable order tracking. Users often experience delays, inaccurate location detection, and difficulty tracking their orders in real-time. Many existing platforms lack optimized logistics and seamless navigation, leading to frustration and decreased user satisfaction. BiteRush was developed to solve these issues by providing precise address recognition, ultra-fast delivery, an intuitive app interface, and real-time order tracking, ensuring a smooth and efficient food delivery experience for all.
Competitors Analysis
Competitors Analysis
Competitors Analysis
Conducting a comprehensive competitor analysis has equipped us with critical insights into both the popular and overlooked
features of local and global food delivery apps. These findings have empowered us to enhance our app with the features
that users truly want, ensuring an exceptional food delivery experience.
Conducting a comprehensive competitor analysis has equipped us with critical insights into both the popular and overlooked features of local and global food delivery apps. These findings have empowered us to enhance our app with the features that users truly want, ensuring an exceptional food delivery experience.
Conducting a comprehensive competitor analysis has equipped us with critical insights into both the popular and overlooked features of local and global food delivery apps. These findings have empowered us to enhance our app with the features that users truly want, ensuring an exceptional food delivery experience.
User Journey Map
User Journey Map
User Journey Map
Problem
Problem
Problem
John is busy and wants to have a meal quickly, but he isn't sure what to order or what kind of food he feels like eating at the moment. He searches for food delivery options available in his area that offer a variety of restaurants, types of cuisine, and different food choices.
John is busy and wants to have a meal quickly, but he isn't sure what to order or what kind of food he feels like eating at the moment. He searches for food delivery options available in his area that offer a variety of restaurants, types of cuisine, and different food choices.
John is busy and wants to have a meal quickly, but he isn't sure what to order or what kind of food he feels like eating at the moment. He searches for food delivery options available in his area that offer a variety of restaurants, types of cuisine, and different food choices.
Consideration
Consideration
Consideration
John discovers an app that provides a lot of restaurants, food types, and cuisine options available in his area, with fast delivery and precise navigation of location.
John discovers an app that provides a lot of restaurants, food types, and cuisine options available in his area, with fast delivery and precise navigation of location.
John discovers an app that provides a lot of restaurants, food types, and cuisine options available in his area, with fast delivery and precise navigation of location.
Decision
Decision
Decision
He decides to use BiteRush to order food and have it delivered as quickly as possible to his current location.
He decides to use BiteRush to order food and have it delivered as quickly as possible to his current location.
He decides to use BiteRush to order food and have it delivered as quickly as possible to his current location.
Purchase
Purchase
Purchase
After completing the onboarding process, John ensures that all address and contact information is correct before ordering his desired food and making the payment.
After completing the onboarding process, John ensures that all address and contact information is correct before ordering his desired food and making the payment.
After completing the onboarding process, John ensures that all address and contact information is correct before ordering his desired food and making the payment.
Retention
Retention
Retention
John receives an email confirming his order and notifying him of the approximate time for the food delivery. He also receives contact information to get in touch in case the delivery does not arrive on time.
John receives an email confirming his order and notifying him of the approximate time for the food delivery. He also receives contact information to get in touch in case the delivery does not arrive on time.
John receives an email confirming his order and notifying him of the approximate time for the food delivery. He also receives contact information to get in touch in case the delivery does not arrive on time.
Ideate
Ideate
Ideate
Ideas
Ideas
Ideas
Information Architecture
Information
Architecture
Information Architecture
User flow
User
flow
User flow
Wireframes
Wireframes
Wireframes
Ideas
Ideas
List of restaurant, food
type and cuisines
List of restaurant, food
type and cuisines
List of restaurant, food
type and cuisines
Delivery tracking in app
Delivery tracking in app
Delivery tracking in app
Rewarding program with promo codes
Rewarding program with promo codes
Rewarding program with promo codes
Images of products and meals
Images of products and meals
Images of products and meals
Options to change the meal due to allergies
Options to change the meal due to allergies
Options to change the meal due to allergies
Rewarding program or promo codes
Rewarding program or promo codes
Rewarding program or promo codes
Improving navigation and manual adding address. Easy changing address
Improving navigation and manual adding address. Easy changing address
Improving navigation and manual adding address. Easy changing address
Informing the user about the cuisine and food type under the restaurant name
Informing the user about the cuisine and food type under the restaurant name
Informing the user about the cuisine and food type under the restaurant name
Rating of the restaurant
Rating of the restaurant
Rating of the restaurant
User can review the restaurant
User can review the restaurant
User can review the restaurant
Rewarding program or promo codes
Rewarding program or promo codes
Rewarding program or promo codes
Removing items from order
Removing items from order
Removing items from order
Clear navigation
Clear navigation
Clear navigation
Possibility to tip in advance the delivery person
Possibility to tip in advance the delivery person
Possibility to tip in advance the delivery person
Option to pay by card or cash
Option to pay by card or cash
Option to pay by card or cash
Showing promotion from the restauurant
Showing promotion from the restauurant
Showing promotion from the restauurant
Possible to order as a guest user
Possible to order as a guest user
Possible to order as a guest user
Possible to order as a guest user
Possible to order as a guest user
Possible to order as a guest user
Change the address in profile or during the payment process
Change the address in profile or during the payment process
Change the address in profile or during the payment process
Information Architecture
Information Architecture
User flow
User flow
Wireframes
Wireframes
Test
Test
Test
Usability test
Usability
test
Usability test
Test metrics
Test
metrics
Test metrics
Usability test results
Usability
test
results
Usability test results
Usability test
After creating prototypes, we conducted usability tests to ensure that users understood the concepts behind the app. We provided them with several tasks to complete and asked them to vocalize their thoughts while performing each task.
We used various metrics to measure the users' task completion and gathered their insights for an overview of the usability test.
Usability test
After creating prototypes, we conducted usability tests to ensure that users understood the concepts behind the app. We provided them with several tasks to complete and asked them to vocalize their thoughts while performing each task.
We used various metrics to measure the users' task completion and gathered their insights for an overview of the usability test.
Usability test
After creating prototypes, we conducted usability tests to ensure that users understood the concepts behind the app. We provided them with several tasks to complete and asked them to vocalize their thoughts while performing each task.
We used various metrics to measure the users' task completion and gathered their insights for an overview of the usability test.
Participants
The participants consist of three males and three females, all with diverse professional backgrounds and lifestyles, aged between 25 and 40 years. They are individuals who seek a fast and easy option for ordering food, particularly during busy days and times. Each participant has prior experience using other food delivery apps and has expressed a desire for improvements in certain features.
Participants
The participants consist of three males and three females, all with diverse professional backgrounds and lifestyles, aged between 25 and 40 years. They are individuals who seek a fast and easy option for ordering food, particularly during busy days and times. Each participant has prior experience using other food delivery apps and has expressed a desire for improvements in certain features.
Participants
The participants consist of three males and three females, all with diverse professional backgrounds and lifestyles, aged between 25 and 40 years. They are individuals who seek a fast and easy option for ordering food, particularly during busy days and times. Each participant has prior experience using other food delivery apps and has expressed a desire for improvements in certain features.
Task given to be completed:
Sign in
Filter restaurant, food type or cuisine
Find item from menu and progress to cart
Proceed with payment
Change address
Remove / add item from cart
Task given to be completed:
Sign in
Filter restaurant, food type or cuisine
Find item from menu and progress to cart
Proceed with payment
Change address
Remove / add item from cart
Task given to be completed:
Sign in
Filter restaurant, food type or cuisine
Find item from menu and progress to cart
Proceed with payment
Change address
Remove / add item from cart
Test progress and observations
Test progress and observations
Test progress and observations
Were users able to complete tasks?
Were users able to complete tasks?
Were users able to complete tasks?
Did users encounter any difficulties?
Did users encounter any difficulties?
Did users encounter any difficulties?
Have users made errors? How many of them?
Have users made errors? How many of them?
Have users made errors? How many of them?
How long it took users to complete the task?
How long it took users to complete the task?
How long it took users to complete the task?
What is overall user satisfaction? Would they like to
change something?
What is overall user satisfaction? Would they like to change something?
What is overall user satisfaction? Would they like to
change something?
What users enjoyed the most? Was it easy to use?
What users enjoyed the most? Was it easy to use?
What users enjoyed the most? Was it easy to use?
Test metrics
Test metrics
Test metrics
Quantitative metrics
Quantitative metrics
Quantitative metrics
Task time
Task time
Task time
Number of errors
Number of errors
Number of errors
Task success rate
Task success rate
Task success rate
Qualitative metrics
Qualitative metrics
Qualitative metrics
Subjective measures
Subjective measures
Subjective measures
Likes, dislikes, recommendations
Likes, dislikes, recommendations
Likes, dislikes, recommendations
Quantitative metrics results
Quantitative metrics results
Quantitative metrics results
0
users
3 users
6 users
1 min
Over 3
mins
Over 5
mins
Task time
Statistics
0
users
3 users
6 users
1 error
More than 3 errors
More than 5 errors
Number of errors
Statistics
0
users
3 users
6 users
2 missed
One missed
All tasks
Task success rate
Statistics
Qualitative metrics results
Qualitative metrics results
Qualitative metrics results
Subjective measures
Users discovered that the app is user-friendly. They navigated through it with ease and fully understood its purpose, enhancing their overall experience.
Subjective measures
Users discovered that the app is user-friendly. They navigated through it with ease and fully understood its purpose, enhancing their overall experience.
Subjective measures
Users discovered that the app is user-friendly. They navigated through it with ease and fully understood its purpose, enhancing their overall experience.
Likes, dislikes and recommendations
Users have found the app to be both easy to navigate and comprehensive. However, to enhance user experience further, many recommend adding a search button to the bottom navigation for quick access while removing it from the homepage. Additionally, to prioritize user security, they would like to avoid displaying the address on the homepage.
Likes, dislikes and recommendations
Users have found the app to be both easy to navigate and comprehensive. However, to enhance user experience further, many recommend adding a search button to the bottom navigation for quick access while removing it from the homepage. Additionally, to prioritize user security, they would like to avoid displaying the address on the homepage.
Likes, dislikes and recommendations
Users have found the app to be both easy to navigate and comprehensive. However, to enhance user experience further, many recommend adding a search button to the bottom navigation for quick access while removing it from the homepage. Additionally, to prioritize user security, they would like to avoid displaying the address on the homepage.
Implementing changes after usability test
We carefully reviewed the test results and recommendations from users. After thoughtful consideration, we decided to implement these changes in the following steps. We incorporated users' suggestions into our high-fidelity prototypes, which will be showcased in the next section of the case study.
Implementing changes after usability test
We carefully reviewed the test results and recommendations from users. After thoughtful consideration, we decided to implement these changes in the following steps. We incorporated users' suggestions into our high-fidelity prototypes, which will be showcased in the next section of the case study.
Implementing changes after usability test
We carefully reviewed the test results and recommendations from users. After thoughtful consideration, we decided to implement these changes in the following steps. We incorporated users' suggestions into our high-fidelity prototypes, which will be showcased in the next section of the case study.
Prototype
Prototype
Prototype
High-fidelity prototype
High-fidelity prototype
High-fidelity prototype
Design
Design
Design
Sign in
Users have several signup options: they can sign up directly, with Google, with Apple, or as a guest. The signup process involves the following steps:
Provide an email address, first name, and last name.
Enter a phone number and a promo code (if applicable, from a friend).
Add an address (users can either use GPS to locate their address or enter it manually).
Upload an image (optional).
Sign in
Users have several signup options: they can sign up directly, with Google, with Apple, or as a guest. The signup process involves the following steps:
Provide an email address, first name, and last name.
Enter a phone number and a promo code (if applicable, from a friend).
Add an address (users can either use GPS to locate their address or enter it manually).
Upload an image (optional).
Sign in
Users have several signup options: they can sign up directly, with Google, with Apple, or as a guest. The signup process involves the following steps:
Provide an email address, first name, and last name.
Enter a phone number and a promo code (if applicable, from a friend).
Add an address (users can either use GPS to locate their address or enter it manually).
Upload an image (optional).
Profile and menu
Users can access their profile from the homepage by clicking on their profile image to change or update their information. The app features a menu with the following pages:
Homepage (categories, restaurants, deals),
Restaurants,
Search,
Cart (previous and current orders),
Deals (current offers and suggestions based on the user's order history).
Profile and menu
Users can access their profile from the homepage by clicking on their profile image to change or update their information. The app features a menu with the following pages:
Homepage (categories, restaurants, deals),
Restaurants,
Search,
Cart (previous and current orders),
Deals (current offers and suggestions based on the user's order history).
Profile and menu
Users can access their profile from the homepage by clicking on their profile image to change or update their information. The app features a menu with the following pages:
Homepage (categories, restaurants, deals),
Restaurants,
Search,
Cart (previous and current orders),
Deals (current offers and suggestions based on the user's order history).
Ordering
In the ordering process, users can select a restaurant and choose items from its menu. Here are the steps to follow:
Choose an item from the menu,
Customize the item by selecting ingredients and making changes according to the user’s preferences,
View the cart, where new items can be added or existing ones removed,
Proceed to payment, selecting either cash or card options, and to leave a tip for the delivery personnel (optional).
Ordering
In the ordering process, users can select a restaurant and choose items from its menu. Here are the steps to follow:
Choose an item from the menu,
Customize the item by selecting ingredients and making changes according to the user’s preferences,
View the cart, where new items can be added or existing ones removed,
Proceed to payment, selecting either cash or card options, and to leave a tip for the delivery personnel (optional).
Ordering
In the ordering process, users can select a restaurant and choose items from its menu. Here are the steps to follow:
Choose an item from the menu,
Customize the item by selecting ingredients and making changes according to the user’s preferences,
View the cart, where new items can be added or existing ones removed,
Proceed to payment, selecting either cash or card options, and to leave a tip for the delivery personnel (optional).
Thank you for your attention!
Thank you for your attention!
Thank you for your attention!
