Have a project in mind?
Let’s turn your ideas into reality! Get in touch to discuss how we can bring your project to life.
Have a project in mind?
Let’s turn your ideas into reality! Get in touch to discuss how we can bring your project to life.
Have a project in mind?
Let’s turn your ideas into reality! Get in touch to discuss how we can bring your project to life.
JD
Alpha Bank
Alpha Bank
Alpha Bank
Real-Life Redesign Project
Real-Life Redesign Project
Real-Life Redesign Project
My Role
My Role
My Role
UI/UX design
UI/UX design
UI/UX design
Duration
Duration
Duration
One week
One week
One week
Skills
Skills
Skills
User research
Competitive analysis
Prototype
Visual design
User research
Competitive analysis
Prototype
Visual design
User research
Competitive analysis
Prototype
Visual design
About Alpha Bank Greece
Alpha Bank was founded in 1879 in Greece. It is the third-largest bank in the country and has extended operations in several other European nations, including Cyprus, Luxembourg, Romania, and the United Kingdom. The bank offers a variety of services, including credit and debit cards, investment banking, cash management, corporate finance, business banking advisory, and wealth management.
For this project, we will use the myAlpha Mobile app, which is designed for e-banking and other banking services. The app has been downloaded over 1 million times and has an impressive rating of 4.6 for Android users and 4.7 for iOS users.
About Alpha Bank Greece
Alpha Bank was founded in 1879 in Greece. It is the third-largest bank in the country and has extended operations in several other European nations, including Cyprus, Luxembourg, Romania, and the United Kingdom. The bank offers a variety of services, including credit and debit cards, investment banking, cash management, corporate finance, business banking advisory, and wealth management.
For this project, we will use the myAlpha Mobile app, which is designed for e-banking and other banking services. The app has been downloaded over 1 million times and has an impressive rating of 4.6 for Android users and 4.7 for iOS users.
About Alpha Bank Greece
Alpha Bank was founded in 1879 in Greece. It is the third-largest bank in the country and has extended operations in several other European nations, including Cyprus, Luxembourg, Romania, and the United Kingdom. The bank offers a variety of services, including credit and debit cards, investment banking, cash management, corporate finance, business banking advisory, and wealth management.
For this project, we will use the myAlpha Mobile app, which is designed for e-banking and other banking services. The app has been downloaded over 1 million times and has an impressive rating of 4.6 for Android users and 4.7 for iOS users.
Why myAlpha Mobile app?
The decision to adopt this app for the project is grounded in the clear frustrations and shortcomings that I, along with those close to me, have experienced. While the app does offer a good user experience, it has several critical areas for improvement. For instance, it fails to clearly present essential account information, such as spending and saving details. The options for transferring funds are difficult to locate, and executing payments involves too many steps to complete. Furthermore, navigating between accounts and tracking transactions is confusing, lacking clarity on how much was spent or what currency was used.
Why myAlpha Mobile app?
The decision to adopt this app for the project is grounded in the clear frustrations and shortcomings that I, along with those close to me, have experienced. While the app does offer a good user experience, it has several critical areas for improvement. For instance, it fails to clearly present essential account information, such as spending and saving details. The options for transferring funds are difficult to locate, and executing payments involves too many steps to complete. Furthermore, navigating between accounts and tracking transactions is confusing, lacking clarity on how much was spent or what currency was used.
Why myAlpha Mobile app?
The decision to adopt this app for the project is grounded in the clear frustrations and shortcomings that I, along with those close to me, have experienced. While the app does offer a good user experience, it has several critical areas for improvement. For instance, it fails to clearly present essential account information, such as spending and saving details. The options for transferring funds are difficult to locate, and executing payments involves too many steps to complete. Furthermore, navigating between accounts and tracking transactions is confusing, lacking clarity on how much was spent or what currency was used.
The myAplpha Mobile app users
Individuals of all genders aged 18 and older are present in five countries. Some users may be visually impaired, while others do not have technical expertise and face challenges with financial literacy.
The myAplpha Mobile app users
Individuals of all genders aged 18 and older are present in five countries. Some users may be visually impaired, while others do not have technical expertise and face challenges with financial literacy.
The myAplpha Mobile app users
Individuals of all genders aged 18 and older are present in five countries. Some users may be visually impaired, while others do not have technical expertise and face challenges with financial literacy.
Issues encountered by users
The main issues users face include a complex menu for transactions and payments. Additionally, finding information about account balances, spending, and saving is often vague. Essential options, such as transaction details and access to other accounts or card information, seem to be hidden.
Issues encountered by users
The main issues users face include a complex menu for transactions and payments. Additionally, finding information about account balances, spending, and saving is often vague. Essential options, such as transaction details and access to other accounts or card information, seem to be hidden.
Issues encountered by users
The main issues users face include a complex menu for transactions and payments. Additionally, finding information about account balances, spending, and saving is often vague. Essential options, such as transaction details and access to other accounts or card information, seem to be hidden.
What users want to achieve with using e-banking app?
According to Google, six out of ten mobile users prefer using apps over mobile websites and other platforms to manage their accounts. Recent reports indicate that 90% of people use mobile banking applications to check their account balances, while 79% use these apps to view recent transactions. Approximately 97% of millennials currently use mobile banking applications, and 89% of all consumers report using mobile banking apps for various financial management tasks.
What users want to achieve with using e-banking app?
According to Google, six out of ten mobile users prefer using apps over mobile websites and other platforms to manage their accounts. Recent reports indicate that 90% of people use mobile banking applications to check their account balances, while 79% use these apps to view recent transactions. Approximately 97% of millennials currently use mobile banking applications, and 89% of all consumers report using mobile banking apps for various financial management tasks.
What users want to achieve with using e-banking app?
According to Google, six out of ten mobile users prefer using apps over mobile websites and other platforms to manage their accounts. Recent reports indicate that 90% of people use mobile banking applications to check their account balances, while 79% use these apps to view recent transactions. Approximately 97% of millennials currently use mobile banking applications, and 89% of all consumers report using mobile banking apps for various financial management tasks.
Competitor Analysis
Competitor Analysis
Competitor Analysis
In our competitor analysis, we chose to examine Piraeus Bank, a major competitor of Alpha Bank in Greece. Our examination emphasized the effectiveness of their account detail displays, the efficiency of payments management, and the clarity of transaction information.
In our competitor analysis, we chose to examine Piraeus Bank, a major competitor of Alpha Bank in Greece. Our examination emphasized the effectiveness of their account detail displays, the efficiency of payments management, and the clarity of transaction information.
In our competitor analysis, we chose to examine Piraeus Bank, a major competitor of Alpha Bank in Greece. Our examination emphasized the effectiveness of their account detail displays, the efficiency of payments management, and the clarity of transaction information.
Alpha Bank
Alpha Bank
Pireus Bank
Pireus Bank
Prototype and final result
Prototype and final
result
Prototype and final result
Thank you for your attention!
Thank you for your attention!
Thank you for your attention!
JV